The love for this woman is undying!
After announcing indie songstress Lana Del Rey was the new face for their brand this fall, H&M has finally delivered the full campaign!
Lana will star in a print campaign shot by Inez van Lamsweerde and Vinoodh Matadin, as well as a full-length film of Lana singing a cover of “Blue Velvet”, shot by director Johan Renck, which will be available only September 19.
Ms. Del Rey has already modeled and been covered on Prada and Vogue UK to name a few.
And with two albums already out for the public ear, this songstress is on the fast track for more fame than many artist her age have ever encountered next to Rihanna.
Lana will also star in a second print campaign later in the season, shot by Sølve Sundsbø and featuring the best of winter fashion.
Check out the retro chic glam rock shoot below!