No longer standing in the spotlight and title of being just “Beyonce’s little sister,” Solange Knowles is blossoming into her own beautifully-natural persona.
After closing deals with both Carol’s Daughter and Rimmel London in the years of 2010 and 2011, Solange can now add another brand, Madewell Fashion, to her list of endorsements. The hipster clothing company, Madewell, most recently announced Knowles as the face of their Fall 2012 Mix Well campaign, which encourages their customers to blend their latest collection to create unique outfits of their own.
This chic naturalista is representing not only the up and coming Hipster community, but the flourishing Natural community that has started growing all world-wide. She will indeed be attracting much attention to her new brand.
And according Madewell, ‘Solange’s great style mix-matched perfectly with Madewell’s aesthetic.‘